Is Marketing really useful in B2B?
The answer is a resounding YES!
Marketing impact is about human relationships, and whether you're selling to a business or an individual, it's always a person on the other side. And AI has just changed the game for good.
The takeoff of B2B in 2024: AI is powering the growth engine!
Imagine being able to adjust your marketing campaigns in real-time, based on your prospects' behavior. You're not dreaming—this is already a reality thanks to AI, and it's nothing short of a revolution. Well, a revolution that's been in the works for a decade, and major Marketing Clouds have theoretically offered it for years. Why does it matter?
49% of decision-makers are more likely to explore products presented through creative and personalized ads.
An emotional connection strengthens brand affinity by 44%.
High-value messages are 2x more powerful than a simple humorous wink.
AI allows you to:
Dynamically and intelligently segment your audiences
Create emotionally impactful messages that truly resonate
Adapt your content in the blink of an eye, so you're always relevant.
